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Welcome to Bloom – a florist, plant and gift shop run by Ellie James in Royston, Hertfordshire. 

Whether a hand tied bouquet, wedding flowers or a personal sympathy tribute we guarantee fresh, seasonal flowers and every arrangement made with care and attention to detail. Not just a florist, Bloom is stocked with carefully chosen plants, gifts and cards and regular workshops are run in our flower school. 

We offer local and nationwide delivery for all flower orders.


At Bloom flower school we are proud to run a variety of classes for all seasons including wreaths, flower arrangements and floral centrepieces.

We have new workshops running in our flower school and at other local venues – fresh and dried wreath classes, seasonal classes and hand tied vase classes. Dates, times, prices and bookings can be found on our Classes page.

Our Ethos

At Bloom, our aim is to deliver seasonal and unique flowers, and never compromise on customer service or quality. We are also committed to keeping our floristry as sustainable as possible, taking steps such as using recycled materials and composting all floral waste. 


Fresh Flowers

Custom Bouquets

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